Designing Campaign Visual Assets for Press Series Launch
FUJIFILM Revoria Press EC2100 & SC285 Series Launch
Client
FUJIFILM Business Innovation Asia Pacific
Year
2025
Category
Graphic Design, Web Design
Team
Creative Direction: Eunice Yeo
Graphic Design: Jessie Seah-Konjai, Roxann Gan, Nelson Choo
FUJIFILM launched the Revoria Press EC2100 and SC285 series across APAC as the next generation of their EC1100 and SC185 presses. The upgraded models introduce a fifth specialty colour along with improvements in printing speed and productivity.
The launch campaign included key visuals, microsites, social media posts, static banners, and a dedicated product video for each press. My contributions focused on key visual design, style frames for the product videos, and UI design for the microsites.
Key Visual Concept
Each press is placed in a setting that reflects its intended use. The SC285 sits within an office-like environment, representing smaller print houses, while the EC2100 is positioned in a larger gallery space, signalling its capability for high-volume commercial production. A stream of orange digital waves flows through each machine and bursts into a vivid splash of toner, bringing its speed, precision, and specialty colour technology to life.
Styleframes For Product Videos
The product videos were created to introduce the technical attributes of each press. I was responsible for designing the style frames and overseeing the animation process to ensure visual consistency and alignment with the overall campaign art direction. The storyboards and style frames followed a clean and minimal visual approach to stay consistent with the key visuals.
Microsites
Designed in Figma and built in Webflow. The visual style reflects the clean and spacious aesthetic of the key visuals while staying aligned with Fujifilm’s brand identity, ensuring a cohesive and professional experience across all touchpoints.
Interactive Product Overview
I created a custom hover interaction that lets users explore each part of the press and learn what it does. The feature improves readability and makes the information more intuitive to navigate.
Seamless Across Devices
